The consumption upgrade of the new era has also brought the competition of the home building materials industry to a white-hot degree, many dealers are facing a variety of business problems, and how to solve it?In this context, since entering 2023, Shiyu Building Materials has continued to lead the high-quality development of the industry with absolute excellent quality and large enterprise style, and has always become an industry model in terms of product iteration and upgrading, channel terminal services and brand potential energy, fully empowering terminal dealers and successfully winning market opportunities。
Shiyu Building Materials currently has two wholly-owned companies, Hubei Shiyu New Building Materials Co., LTD and Shiyu New Building Materials (Jingzhou) Co., LTD. The production bases are located in Huji Economic Development Zone, Zhongxiang City, Jingmen City, and Jingzhou Songzi City, Lingang Industrial Park. The production equipment has a high degree of automation, advanced technology, and is in the leading position in the industry。And with the national top ten plate brands and the global top 500 foreign brands to achieve strategic cooperation。At the same time, Shiyu plans to build 5-6 production bases across the country in the future, and develop into a gypsum building materials enterprise that really affects China. Mr. Zhao Shuang, chairman of the board, said: "Shiyu wants to be bigger and stronger, and needs all dealers to work together. What we have to do is to help dealers quickly open the market through diversified help!"
(Two production bases of Shiyu Building Materials)
1, digital intelligent production, base efficient empowerment
If a worker wants to do a good job, he must first sharpen his tools。Shiyu Building Materials always according to the needs of the market and dealers, actively carry out research and development and innovation, launch gypsum board for different scenarios, has met different customer needs, and provide more tools for dealers to open the market。Based on this, Shiyu gypsum board has a stronger core competitiveness in the market, and the user's reputation continues to be good。The super factory built by Shiyu in accordance with the world's leading gypsum board production "digital intelligence" standard starts from the warehouse of raw materials, links the entire production process into an intelligent assembly line, optimizes the time of each production link, and greatly improves the production efficiency and production quality。The board car is upgraded from a two-zone dryer to a three-zone dryer, which reduces the drying temperature of the gypsum board, and can well complete the drying curve of the gypsum board drying to avoid defects such as over-burning and non-drying。The process has the advantages of environmental protection, energy saving, high thermal efficiency and easy control of process parameters。The finished product packaging system of the workshop has been comprehensively upgraded, and it is currently the first fully automatic packaging line in China, which greatly improves the packaging efficiency and quality, which shows that hard strength is the base of Shiyu Building Materials!
(Shiyu production line and workshop shooting)
2, training support, improve the market service ability
From opening up the market to establish a brand, from enhancing brand interaction to enhancing terminal sales capabilities, every step of the development of Shiyu building Materials is also every step of empowering dealers。February 28, 2023,Shiyu Building Materials officially launched the factory visit day,In the Shiyu Building Materials chairman assistant and strategic development director Li Gang, Jingmen company executive deputy general manager Liu Mingxiong, Jingzhou company executive deputy general manager Peng Xinhua, sales company deputy general manager Zhang Ming and other leaders accompanied,Nearly 50 Wuhan engineering partners were invited to enter the Jingzhou and Jingmen production bases of Shiyu Building Materials,Let everyone understand Shiyu's brand concept, enterprise strength, advanced technology and product advantages。
The continuous growth of dealers is inseparable from the follow-up and help of marketing and sales personnel。Shiyu will carry out "win the war market" closed training for sales personnel every month, actively promote the ability and combat effectiveness of each Shiyu market personnel, and make sufficient professional reserves for the terminal。At the business work meeting of Shiyu Building Materials in the first half of 2023, Chairman Zhao Shuangyang said: "Empower dealers, establish a community of destiny, systematically strengthen internal work, challenge the limit, and surpass yourself!"Will be the foundation for Shiyu Building Materials to fight for the next decade!
3, manufacturers win-win, to create market advantages
Shiyu Building Materials according to the actual operating costs of cooperative dealers and for standard stores,Shiyu Building Materials will give free sample support and advertising space,Empower dealers in all aspects,Truly be a family of one heart,Let's go hard!Shiyu building materials Wuhan rudder Luokou building materials market dealer Li said in an interview: "Sell Shiyu gypsum board products at the beginning,The company has been very helpful to us,There are renovation subsidies and professional marketing guidance。In order to enable dealers to operate stores more efficiently and high-quality, Shiyu Building Materials supports dealers to decorate according to the company's national unified VI, and gives renovation subsidy support。Regional manager on-site help dealers decorate, assist dealers grand opening, so that dealers "sense of security" bursting!Shiyu Building Materials will continue to build high barriers to competition around technology, products, marketing, terminals and other dimensions, tightly binding their own interests with dealers, manufacturers as one, to achieve win-win value。
4. Promote innovation and share Shiyu brand dividends
Since its establishment, Shiyu Building Materials brand has always adhered to the brand route, and actively conveyed the core values of Shiyu brand to all sectors of society through major well-known media platforms。Shiyu Building Materials will display the image of "China's new first-line high-end gypsum board" through multi-directional, high-density and high-frequency, forming a wide spread, not only rapidly enhance the overall image and influence of Shiyu brand in Hubei Province, but also let more consumers know the Shiyu brand and products!
Shiyu Building Materials also takes the Internet field as the most important brand publicity position, combined with the current popular public number, Tiktok and other channels and modes to further enhance Shiyu's brand image and visibility, and create a new peak of Shiyu building Materials brand potential energy。
5, multidimensional attack, expand the domestic engineering field
With the advent of the era of fine decoration, it is imperative for gypsum board enterprises to develop the engineering field。Shiyu gypsum board is widely used in various industrial and civil engineering buildings。It has created many excellent engineering cases and has been favored by the majority of construction units。Covering public works, private residential and other types, across many provinces and cities across the country can see the shadow of Shiyu gypsum board。
Based on quality and seiko standards, Shiyu Building Materials has set up an engineering sales department to further expand the engineering field and occupy more market share in the engineering field through the increasingly strong Shiyu engineering team。At the same time, Shiyu Building Materials also spare no effort in engineering support for dealers, through the engineering department to assist regional dealers to negotiate engineering projects, to help dealers better provide services。
At present, with the increasingly fierce competition in the industry, only continuous innovation and keeping pace with The Times can strengthen the strength, and always remain invincible in the flood of the market。Shiyu Building Materials, as "China's new first-line high-end gypsum board" brand, has always taken dealers as the core key to the future of the enterprise, implemented the important policy of manufacturers working together to win, and made every effort to help the national market agents to become bigger and stronger and seize the right to speak in the market。Continue to lead the industry to a new stage of high-quality development。